P090 Muslim Women's Use of Halal Cosmetics in Brunei Darussalam Based on the Principle of al-Umur Bi Maqasidiha

Abstract

The halal cosmetics industry has experienced rapid growth in recent years, driven by increasing awareness among Muslim consumers regarding the importance of using products that are not only permissible but also safe and hygienic. At the same time, the influence of modern beauty trends, particularly through social media platforms, has significantly shaped how cosmetics are used among Muslim women. While Islam allows beautification and encourages individuals to maintain a neat and presentable appearance, it also sets clear boundaries to avoid excessive beautification (tabarruj) and actions that may attract unnecessary attention. This study aims to examine the use of cosmetics among Muslim women through the principle of al-umur bi maqasidiha, which emphasizes that actions are judged based on intentions, and to analyse how such practices align with the objectives of maqasid syariah. The study uses a qualitative approach from online-based research, by reviewing relevant academic articles, Islamic texts, and previous studies. The findings indicate that the permissibility of cosmetic use depends on both intention and adherence to Islamic guidelines such as moderation, safety, and modesty. The influence of social media has contributed to excessive cosmetic practices and a shift in intention towards seeking social approval. Therefore, it is important to ensure that cosmetic use is guided by proper intention and aligned with the objectives of maqasid syariah in preserving dignity and moral values.

Keywords:      Halal cosmetics, al-umur bi maqasidiha, maqasid syariah, tabarruj, Muslim women