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Affiliations
Ahmad Khairuman Bin Md. Hasim
Faculty of Hotel & Tourism, Universiti Teknologi MARA (UiTM) Cawangan Melaka, 78000 Alor Gajah, Melaka, MALAYSIA
Mohd Hasrul Yushairi Johari
Faculty of Hotel & Tourism, Universiti Teknologi MARA (UiTM) Cawangan Melaka, 78000 Alor Gajah, Melaka, MALAYSIA
Mohamad Daim Darson
Faculty of Hotel & Tourism, Universiti Teknologi MARA (UiTM) Cawangan Melaka, 78000 Alor Gajah, Melaka, MALAYSIA
Akmal Adanan
Faculty of Hotel & Tourism, Universiti Teknologi MARA (UiTM) Cawangan Melaka, 78000 Alor Gajah, Melaka, MALAYSIA
Zamzuri Ahmad Nazari
Faculty of Hotel & Tourism, Universiti Teknologi MARA (UiTM) Cawangan Melaka, 78000 Alor Gajah, Melaka, MALAYSIA
How to Cite
Food trails: Its relationship with halal food & creating experience among visitors
- Ahmad Khairuman Bin Md. Hasim ,
- Mohd Hasrul Yushairi Johari ,
- Mohamad Daim Darson ,
- Akmal Adanan ,
- Zamzuri Ahmad Nazari
Vol 3 No 2 (2020): December
Submitted: Dec 3, 2020
Published: Dec 11, 2020
Abstract
Food trail is one of the tools for tourists’ destination developers and marketers to promote and attract tourists as well as visitors to that particular destination. Created to become an established food destination, food trails are an effective illustration of the depth of local food product. However, it is also crucial to acknowledge the relevance between a food trail towards the awareness of halal food and creating experience among tourists and visitors. As food tourism expands to become an important element in tourism sub-sector, its relationship with any supporting elements should be equally put in priority. And as a multibillion market business globally, halal food should be analyzed it terms of its relationship with food trails. Similarly, the understanding of experiences in food trails should be recognized in order to fulfill the specific needs of tourists and visitors towards food trails and its attraction.