Abstract
Shoppe, Lazada, 11street, and many other online shopping sites have stormed the Malaysian Shopping Experience from a physical store to a virtual store. With great deals and discounts influence many Malaysian to shift their spending to their favourite online shopping sites. Sarawak is in the era of developing its economy by using the technology advancement and digital platform as the main driver to achieve its success. The current 52 percent of 2.6 million population in Sarawak lives in the cities which another 48 percent living at the coastal area of Sarawak that represents a huge potential for an online shopping site to be utilized by small businesses in Malaysia, especially for the local small-medium business. Identifying the reason behind why the consumer prefers to choose which online shopping sites do their purchases. Authors hope this paper able to improve the awareness of the local businesses as well the individuals on the right sites to utilize for their economic benefits.
References
- ASEAN UP (2019, May 31) Top 10 e-commerce sites in Malaysia 2019. RetrievedOctober 10, 2019, from ASEAN UP: https://aseanup.com/top-e-commerce-sites-malaysia/Bodla, S., B., Saini, P., (2017) Online Shopping: A Study of Consumer Preference for Various Products an E -Retailers. TSMEJM, 7, 2, 21-32.
- Department of Statistics Malaysia (2015) Yearbook of Statistics Sarawak 2015. Department of Statistics Malaysia Sarawak Available at http://www.malaysiaeconomy.net/download/18072016_2.pdf
- Gulera, D. & Parmar, Y.S. (2015). A study of consumer preference for smartphone: A case of Solan town of Himachal Pradesh. International Journal of Management Research & Review, 5, 3, 1-20.
- Liza, H. (2011, Mei 29). Pesara Tentera Hidup Dhaif. Retrieved Oktober 25, 2012, from The Borneo Post: http://www.theborneopost.com/2011/05/29/pesara-tentera-hidup-daif/
- Mauldin, E. & Arunachalam, V. (2002). An experimental examination of alternative forms of web assurance for business-to-consumer e-commerce. Journal of Information Systems, 16, 1, 33-54.
- Rajesh, R. (2018) Evaluating the Factors Influencing Online Shopping and Its Consumer Satisfaction in Pune Area. PEOPLE: International Journal of Social Science, 4, 1, 54-76
- Richa, D. (2012). Impact of demographic factors of consumers on online shopping behaviour: A study of consumers in India. International Journal of Engineering and Management Sciences, 3, 1, 43-52.
- Rocco, M. (2017, Oct 4) How Social Media and Customer Service can work together to Provide a Better Customer Experience. Retrieved October 13, 2019, from Etech playing by the rules: https://www.etechgs.com/blog/social/social-media-customer-service-can-work-together-provide-better-customer-experience/
- Sample size (2004), Raosoft.Inc. Available at http://www.raosoft.com/samplesize.html
- Sarawak Voice (2016, May 30) 52 peratus daripada 2.6 juta penduduk tinggal di bandar tuntut pembangunan urban dilakukan di Sarawak: Abang Johari. Retrieved October 14, 2019, from Sarawak Voice: https://sarawakvoice.com/2016/05/30/52-peratus-daripada-2-6-juta-penduduk-tinggal-di-bandar-tuntut-pembangunan-urban-dilakukan-di-sarawak-abang-johari/
- Shanthi, R. & Kannaiah, D. (2015). Consumers' perception on online shopping. Journal of Marketing and Consumer Research, 13, 14-20.
- We are social (2019, Jan) Malaysia: The Essential Headline Data You Need to Understand Mobile, Internet and Social Media Use. Retrieved October 12, 2019, from we are social: https://wearesocial.com/global-digital-report-2019