Shoppe, Lazada, 11street, and many other online shopping sites have stormed the Malaysian Shopping Experience from a physical store to a virtual store. With great deals and discounts influence many Malaysian to shift their spending to their favourite online shopping sites. Sarawak is in the era of developing its economy by using the technology advancement and digital platform as the main driver to achieve its success. The current 52 percent of 2.6 million population in Sarawak lives in the cities which another 48 percent living at the coastal area of Sarawak that represents a huge potential for an online shopping site to be utilized by small businesses in Malaysia, especially for the local small-medium business. Identifying the reason behind why the consumer prefers to choose which online shopping sites do their purchases. Authors hope this paper able to improve the awareness of the local businesses as well the individuals on the right sites to utilize for their economic benefits.