The Moderating Role of Organizational Support and Government Initiatives for CC-SaaS Adoption: A Conceptual Model for SMEs in Pakistan
The emergence and proliferation of cloud computing have caused a paradigm shift for organizations, moving them away from traditional servers towards data centers. Developed nations have extensively leveraged cloud computing to improve SMEs’ operations, collaboration, and research, all while overcoming financial constraints. As such, the adoption of cloud-based services could prove to be highly significant for businesses of all sizes, including SMEs in developing countries. Despite the numerous benefits, SMEs in developing countries, particularly Pakistan, have hesitated to adopt cloud computing. In this study, a quantitative method will be employed, utilizing the Organizational Support Theory and the Technology-Organization-Environment theory, and moderator contribution variables relevant to the study, to investigate the factors influencing the intention to adopt a Cloud Computing Software-as-a-Service (CC-SaaS) model.