Abstract

The goal of this study is to examine how artificial intelligence (AI) is affecting the industrial industry of the automotive sector. Artificial intelligence (AI) with a wide variety of useful functions is a new potential value for the car sector. Artificial intelligence's influence on the automobile sector is strengthened by its use. So far, studies still lack reference materials and are conducted on the existence of functions or features introduced by artificial intelligence to the automotive industry, it is necessary to examine the extent to which these functions are acceptable to the automotive industry with the use of artificial intelligence by automotive organizations in the context of their transformational leadership, vehicles autonomous, intelligent. factory and marketing & sales. After a careful interpretation of the data obtained, leadership change, autonomous vehicles, smart factories, marketing, and sales are all dependent factors are considered to be significantly positive effects or side of artificial intelligence. This study's important viewpoints will provide insight into how the automobile industry is changing.