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Borneo International Journal eISSN 2636-9826
Articles
Submitted: 2022-09-06
Published: 2022-09-14

The Acceptance of Islamic Applications Founded by Social Media Influencers

Academy of Language Studies, University of Teknologi MARA, Sarawak
Faculty of Computer Science and Mathematics, University of Teknologi MARA, Sarawak
Faculty of Business Management, University of Teknologi MARA, Sarawak
Faculty of Administrative Science and Policy Studies, University of Teknologi MARA, Sarawak
Islamic Applications Social Media Influencers

Abstract

The mushrooming growth of Islamic applications have given rise for social media influencers to keep up with technological advancement. Since most studies of Islamic applications involve international social podiums, the study will focus more Islamic applications created by local Malaysian social media influencers. Hence, the aim of the study is to establish the acceptance of Islamic applications founded by the social media influencers. The objectives of study are to discover the most popular characteristics of Islamic applications, identify the influencers' applications' features, and recommend creative methods to enhance the applications. Employing Technology Acceptnce Model (TAM) as the theoretical framework and qualitative method of interview, 15 Muslim participants were involved to elicit data for the study. The participants of the study are made of males (47%) and females (53%). The participants use 50% Android and 50% IOS as their mobile operating systems, respectively. According to the findings, the majority of participants which is 53% frequently used the mobile application, followed by 20% who did so occasionally and 7% who did so infrequently. The results also showed that 43.03% of consumers avoided using Islamic mobile applications because they were difficult to use, followed by 18.64% because of issues with the user interface, 17.59% because they weren't useful, and 3.94%  because of issues with outside variables. The research found that user responses to Muslim's mobile application neglecting to use features on ease of use such as technical problem, taking up a lot of memory, unattractive user interface and designs, too much advertisement, too much storage space, too complicated to use, time-consuming, not user-friendly, and slow response. The study recommends improvement of Islamic applications of better user interface, technicality aspects  and engagement with users.

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How to Cite

Nik Fauzi, S. F., Bujang, A., Haris, N., & Sadikin, S. (2022). The Acceptance of Islamic Applications Founded by Social Media Influencers. Borneo International Journal EISSN 2636-9826, 5(2), 46–51. Retrieved from https://majmuah.com/journal/index.php/bij/article/view/318