The Perception of Non-Muslim Tourists towards Halal Tourism: A Case Study in Kuching, Sarawak

  • Caesar Dealwis Universiti Teknologi MARA, Cawangan Sarawak
  • Aiza Johari Universiti Teknologi MARA, Cawangan Sarawak
  • Affidah Morni Universiti Teknologi MARA, Cawangan Sarawak
Keywords: Kuching, non-Muslims, halal tourism, halal products and services

Abstract

Halal tourism is not a topic of discussion among non-Muslim tourists in the city of Kuching, Sarawak when making travel plans, although it is a fast-growing sector in Malaysia.   This paper aims to explore the perceptions of non-Muslim tourists in Kuching towards halal tourism. Besides, it also investigates the extent to which non-Muslim tourists in Kuching are willing to purchase  halal products and services. Qualitative data were collected by conducting 30 semi-structured interviews with non-Muslim tourists in Kuching. Five major aspects have been identified which  describe the perceptions of non-Muslim tourists in the city of Kuching towards halal tourism. This paper also provides some suggestions on how best to attract non-Muslim tourists in Kuching to choose halal tourism. The insight should be of value to the tourism industry in Sarawak.

Published
2022-09-06
How to Cite
Dealwis, C., Johari, A., & Morni, A. (2022). The Perception of Non-Muslim Tourists towards Halal Tourism: A Case Study in Kuching, Sarawak. Proceedings Borneo Islamic International Conference EISSN 2948-5045, 13, 01-12. Retrieved from https://majmuah.com/journal/index.php/kaib1/article/view/280