P043 Reconstructing Humanist Da'wah in the Digital Era: Building Empathy and Social Inclusion for People with Mental Disorders and the Homeless on Social Media

Abstract

Da'wah practices on social media are required to respond to the broader social environment and build audience empathy for the plight of vulnerable groups. Da'wah activities in the digital space still focus on disseminating religious messages. Da'wah content often lacks a touch of human dignity that can build empathy, leading to stigma against marginalized groups such as people with mental disorders and the homeless. To address this gap, this study aims to analyze how to reconstruct humanist da'wah as a social transformation effort capable of building empathy and social inclusion for people with mental disorders and the homeless in the digital era. This study uses a qualitative approach with netnography methods to understand the representation of humanist da'wah toward people with mental disorders and the homeless on social media. The unit of analysis is digital content featuring rescue, rehabilitation, mentoring, and training activities for people with mental disorders and the homeless broadcast through social media platforms. The research findings show that the representation of humanist da'wah has shifted the meaning of da'wah from a communicative activity to a practice of social transformation oriented toward enlightenment, restoration, and empowerment of marginalized groups. Humanist da'wah content has been shown to foster empathy and participation in social rehabilitation. The main finding of this study is the emergence of the Humanistic Digital Da'wah Reconstruction Model (HDRM), which illustrates the transformation process from a humanist representation to social inclusion.

Keywords: humanist da'wah, digital empathy, social inclusion, people with mental disorders (ODGJ), homelessness, social media.