P028 Enterprising Campus: A Proposed Business Model Towards Sustainability
Abstract
Abstract
EnterprisingCampus is more than a hashtag; it represents the strategic business model adopted by Universiti Teknologi MARA (UiTM) Sabah Branch, Malaysia. Introduced in July 2023, this initiative has driven remarkable institutional transformation, culminating in UiTM Sabah receiving a prestigious 6-star rating for the 2024–2025 assessment period. Although UiTM Sabah is a public university, its traditional focus has largely remained within the boundaries of academic activities. This conventional approach has become increasingly unsustainable in the face of significant financial constraints, including government budget reductions of approximately 30–40% from previous allocations, as well as other emerging institutional challenges. The concept of an enterprising university extends beyond commercial transactions. Enterprise is understood as purposeful and proactive behaviour that can be demonstrated across diverse contexts, with business representing only one dimension. An enterprising institution is one that transforms ideas into action, capitalises on opportunities, drives innovation, and creates meaningful organisational and societal change. This paper examines the key gaps and challenges faced by UiTM Sabah and proposes the Quintuple Helix 5Rs (QH5Rs) Model under the theme #EnterprisingCampus: Cultural, Natural and Societal Resources as a strategic framework to address these gaps. Among the key initiatives presented is the establishment of an Islamic Social Enterprise (SE) Partnership centred on the Blue Economy, which integrates economic, environmental, and social sustainability. The paper concludes by identifying eight Critical Success Factors (CSFs) for sustainability, derived from UiTM Sabah's leadership driven strategic integration framework for 2024–2028, demonstrating how an enterprising university model can strengthen institutional resilience and create long-term value for stakeholders.
Keywords: Enterprising Campus, The Quintuple Helix 5Rs Model, Islamic Social Enterprise Partnership, Critical Success Factors
