P024 Adaptive Governance In Ai-Enabled Religious Technology Startups: Evidence From Agile Project Management Practices

Abstract

The Rapid Expansion Of Artificial Intelligence (Ai) Has Transformed The Development Of Digital Religious Services, Requiring Organizations To Adopt Project Management Approaches Capable Of Balancing Technological Innovation, Organizational Flexibility, And User-Centered Service Delivery. Although Agile Project Management Has Been Widely Examined In Commercial Software Environments, Its Application Within Faith-Based Digital Organizations Remains Largely Unexplored. This Study Investigates How Agile Principles Emerge And Evolve In An Ai-Enabled Qur'an Learning Startup, Qara'a Indonesia, And Examines How Adaptive Project Management Supports Organizational Innovation Within A Digital Da'wah Ecosystem. A Qualitative Case Study Design Was Employed Using Semi-Structured Interviews, Organizational Observations, And Document Analysis. Data Were Analyzed Through Thematic Analysis Supported By Source Triangulation To Identify Recurring Patterns Of Adaptive Work Practices. The Findings Reveal That Organizational Agility Extends Beyond Formal Scrum Implementation And Is Embedded Through Adaptive Prioritization, Iterative Feature Development, Distributed Decision-Making, Cross-Functional Collaboration, And Digitally Mediated Coordination. Rather Than Following Standardized Agile Frameworks, The Organization Develops Context-Specific Agile Capabilities That Enable Rapid Responses To Technological Uncertainty And Changing User Expectations. These Findings Contribute To The Emerging Literature On Organizational Agility By Extending Agile Theory Into Religious Technology Contexts And Demonstrating That Agile Functions As An Organizational Capability Rather Than Merely A Software Development Methodology. Practically, The Study Offers A Framework For Faith-Based Digital Startups Seeking To Improve Innovation Capacity While Maintaining Organizational Adaptability In Rapidly Evolving Digital Environments.

Keywords: Organizational Agility; Agile Project Management; Digital Da'wah; Religious Technology; Artificial Intelligence; Digital Innovation.