TY - JOUR AU - Pressca Neging AU - Marylyn Umban AU - Aimi Nuraida Ali Hasan AU - Siti Faridah Kamaruddin PY - 2021/05/18 Y2 - 2024/03/28 TI - The Relationship Between Personality Traits and Social Learning Variables On Entrepreneurial Intention (EI) Among Iban Community In Kuching, Malaysia: JF - Journal of Sustainable Management Studies eISSN 2773-5516 JA - JSMS VL - 2 IS - 1 SE - Articles DO - UR - https://majmuah.com/journal/index.php/jsms/article/view/75 AB - Many previous studies suggest that not every entrepreneurial intention (EI) is eventually transformed into actual behaviour such as starting and operating a new venture This study proposed a new model to investigate the influences of content and process variables on Entrepreneurial Intention among the Iban community in Kuching based on the Theory of Planned Behavior (TPB). The intention-action gap among Iban community was scrutinised, attributing it to the contextual factors, i.e., content (need for achievement, risk-taking propensity, and innovativeness) and process (entrepreneurial self-efficacy and family upbringing), affecting the translation of entrepreneurial intentions which can impact this community’s decision in forming the business that they intended. ER -