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Affiliations
Pressca Neging
Universiti Teknologi MARA Sarawak
Marylyn Umban
Universiti Teknologi MARA Sarawak
Aimi Nuraida Ali Hasan
Universiti Teknologi MARA Sarawak
Siti Faridah Kamaruddin
Universiti Teknologi MARA Sarawak
How to Cite
The Relationship Between Personality Traits and Social Learning Variables On Entrepreneurial Intention (EI) Among Iban Community In Kuching, Malaysia:
Conceptual Framework
Vol 2 No 1 (2021): May
Submitted: Apr 26, 2021
Published: May 18, 2021
Abstract
Many previous studies suggest that not every entrepreneurial intention (EI) is eventually transformed into actual behaviour such as starting and operating a new venture This study proposed a new model to investigate the influences of content and process variables on Entrepreneurial Intention among the Iban community in Kuching based on the Theory of Planned Behavior (TPB). The intention-action gap among Iban community was scrutinised, attributing it to the contextual factors, i.e., content (need for achievement, risk-taking propensity, and innovativeness) and process (entrepreneurial self-efficacy and family upbringing), affecting the translation of entrepreneurial intentions which can impact this community’s decision in forming the business that they intended.