Abstract

This study aims to explore in depth the da'wah activities of female Tabligh Masturoh members in Pontianak City, starting from the planning, implementation, and evaluation aspects. The methodology in this study is qualitative with a phenomenological method and a cross-sectional approach. Informants referred to as data mining are leaders of the Masturoh congregation, Tabligh congregations, and Masturoh. Data collection is based on interviews, observations, and document studies. Detailed data analysis refers to Miles Huberman's analysis, namely Collection, Condensation, Presentation, Conclusion Drawing, and Verification. Data validity uses member checks and triangulation of sources, time, and techniques. The results of the study show that planning and da'wah materials are arranged simply and contextually with the social needs of women, based on the story of Shahabiyah, fadhilah amal, and basic Islamic values. Daily activity planning is carried out with high discipline but flexibly, and is guided by the community and amirah to maintain the direction of da'wah according to guidance. Furthermore, da'wah is carried out periodically (3 days, 15 days, 40 days, up to 2 months) with strict Islamic discipline and accompanied by a mahram (leader). Daily programs include ta'lim qitabi (religious study), bayan (religious recitation), muzakarah (six-characteristic recitation), and tasykil (tasykil), reflecting the balance between worship and self-development. Evaluations have shown increased spirituality, religious awareness, and positive attitude changes among members. Social impacts are also evident in the formation of religious study communities in various regions. Challenges such as limited mobility and community response are overcome through an empathetic, patient, and exemplary approach.


Keywords: Preaching Management, Tabligh Jamaah, Masturoh