Abstract

This study aims the legal awareness can develop halal industry. East Kalimantan is one of the potential province in Indonesia, which seeks to develop halal industry. According to the total male population in East Kalimantan is 1,961,634 people, or 52.09 percent, and the total female is 1,804,405 people, or 47.91 percent. This population certainly influence the development of halal cosmetic industry, if all Muslim using halal cosmetics in their lives. The method using in this research is descriptive qualitative type method with empirical normative approach. The information obtained from the results of observations and questionnaires distributed to informants, Muslim Community in East Kalimantan. The types and methods of data collection used in this study, consists of primary and secondary data. Researchers conducted direct field studies, including: observation, interview, and documentation. Results finding from this study, that the legal awareness of Muslim consumers in choosing halal-certified products has begun to develop, this shows that 90% already know cosmetic products that are halal certified, even though the understanding of the law only 52%,  about 40% use halal cosmetics daily. However, 70% of respondents admit to having difficulties in choosing products, but in the end, only 10% of respondents always choose to use halal cosmetics. Eventhough, this data shows that legal awareness of society still relatively low, but it is hoped that it will continue to increase in line with the development of public knowledge and understanding of regulatory obligations. Halal industry will increase along with  raising legal awareness of society in East Kalimantan.