Abstract

The term da'wah has so synonymous with Islamic teachings in the past 1400 years. Da'wah became the main pulse for the spread of Islamic teachings throughout the world from a series of da'wah efforts that have begun from the time of the Messenger of Allah, the age of companions, the age of tabi'in, to modern times today. Along with the development of information technology and the flow of globalization, it also has a major impact on da'wah efforts. Thus, the objective of this study is to identify whether the da'wah mechanism can attract the interest of the Islamic community, especially the younger generation who tend to use gadgets. In addition, this study aims to examine what are the characteristics of preachers' characters as well as the methods used by them to attract listeners or mad'u. This study uses qualitative methodology, through a descriptive approach and literature review. The results of the study found that digital media platforms such as Facebook, Instagram, TikTok, YouTube, and the like became a new field in the delivery of da'wah, especially for approaching generation Z and Alpha groups who are so likely to use gadgets.


Keywords: da’wah, information technology, digital media, and preachers