Borneo International Journal eISSN 2636-9826

Thematic Analysis of Metaphors in Social Entrepreneurs Marketing

Sheela Faizura Nik Fauzi, Abdul Azim Mahda, Aiza Johari, Adib Sarkawi — Thu, 27 Feb 2025 15:15:07 +0000

This concept paper explores the complex relationship between metaphors and how social entrepreneurs might use them to their advantage in marketing campaigns. The study, which operates at the nexus of linguistics, marketing, and social entrepreneurship, seeks to identify the distinctive functions of metaphors that affect consumers’ attitudes, feelings, and proclivities. Initial steps include a thorough literature analysis emphasizing metaphors’ potential and current uses in traditional marketing and their importance in persuasive communication, particularly in social entrepreneurship. To illustrate the practical application, examples from business speeches will be examined, showcasing how metaphors function to enhance message clarity, evoke emotions, and inspire action. The strategies that follow comprise a combination of qualitative and quantitative techniques recommended for researching metaphors. A varied panel of professionals from marketing, social entrepreneurship, and linguistics is essential to the validation process. Their collective feedback guarantees the practical applicability, groundedness, and trustworthiness of the findings.The study’s output, which emphasises the strategic use of metaphors to increase resonance, engagement, and impact, will draft practical recommendations for social entrepreneurs. This investigation highlights metaphors as powerful instruments for goal-oriented communication in the context of social entrepreneurship, beyond their status as mere linguistic constructions.

The Concept of Taawun in Eradicating Poverty among the Poor in Penang

Thu, 27 Feb 2025 15:21:54 +0000

Pengetahuan tentang kemiskinan merupakan satu pendekatan dalam memahami punca-punca kemiskinan dengan lebih tepat dari perspektif golongan miskin, iaitu tahap pendidikan rendah, tahap pendapatan rendah dan tahap pemilikan harta yang rendah. Tanpa disedari, golongan miskin telah mewujudkan budaya kemiskinan sebagai respon terhadap kemiskinan yang mereka alami. Budaya kemiskinan adalah suatu keadaan gaya hidup yang dikaitkan dengan sikap-sikap negatif seperti malas berusaha, kurang bermotivasi, tidak berkeyakinan, cepat berputus asa dan berserah kepada takdir yang menyebabkan seseorang atau sekumpulan orang kekal hidup dalam kemiskinan. Masyarakat Melayu dikaitkan dengan golongan yang mempunyai sikap negatif sehingga menjadi punca berlakunya kemiskinan. Sikap malas berusaha dan memilih pekerjaan dianggap punca masyarakat hidup dalam kemiskinan. Oleh itu kajian akan memfokuskan kepada pembentukan pembudayaan yang wujud dalam kalangan golongan miskin dan menyumbang kepada pemahaman tentang budaya kemiskinan, dan dengan itu strategi yang efektif boleh dicadangkan bagi mengurangkan kemiskinan

The Development of Surface Textile Design Techniques Based on the Use of Easy-to-access Materials and Tools

Aldi Hendrawan, Siti Suhaily S — Thu, 27 Feb 2025 15:24:38 +0000

In the creative economy, the fashion sector is ranked 2nd after culinary in the economic contribution of the Republic of Indonesia and is ranked first in export contribution. This creativity and innovation-based economy opens opportunities to develop competitive Indonesian products. Competing in mass fashion lines with China, Vietnam, and Bangladesh is not wise because they have cheap labour costs and a robust system to manage these fashion lines. The marbling technique, widely known before the 15th century, has great potential in the textile and fashion industry. This technique was initially applied to paper as a medium, with specific tools and materials, grew and developed in West Asia, spread to various European countries, and underwent adaptations of tools and materials. Marbling techniques on textiles are now widely carried out by artists. Even though several big brands have issued marbling kits, the difficulty of accessing them is an obstacle if we want to practice them in Indonesia. Based on this, the author looks for alternative tools and local raw materials that can be applied to textiles using marbling techniques, experimental methods, literature approaches, and historical studies. Tapioca flour is the most suitable local raw material as a thickening medium and an ingredient for colouring in screen printing techniques as a colouring agent in marbling techniques. Meanwhile, the tools used in this engineering practice are simple tools commonly found in domestic environments. Local raw materials and equipment at affordable prices have good potential for small to medium textile industry players. This development can ultimately be justified as a process of cultural evolution manifested in the development of textile processing, which is driven by economic and technological motives.

The Impact of Entrepreneurial Competencies on SMEs Performance: Empirical evidence from Malaysia

Muhamad Nikmatullah Ajwad Adnan, Muhammad Wajihuddin Adnan — Wed, 12 Mar 2025 07:33:38 +0000

This research endeavors to empirically examine the effects of entrepreneurial competencies on the performance of Small and Medium Enterprises (SMEs) in Malaysia. Adopting a cross-sectional approach, the study collected quantitative data from 109 SMEs owner-managers, randomly chosen from the registration lists of three prominent agencies such as PUNB, MARA, and SMECorp in Peninsular Malaysia, encompassing the manufacturing, service, and construction sectors. The researchers utilized Partial Least Squares (PLS) analysis and bootstrapping methods to test the developed hypotheses. The results indicate that strategic, commitment, organizing, relationship, and conceptual competencies significantly influence SME performance, whereas opportunity competencies demonstrate no substantial impact. This study contributes to the field by identifying relevant entrepreneurial competencies and empirically assessing their influence on SMEs performance in a developing country context. The insights gained from this research are valuable for policymakers in developing and implementing effective entrepreneurship training programs.